(website optimisation) The art of improving organic search traffic equating to more sales.
Definition of website optimisation (wikipedia)
Search engine optimisation (SEO) is the
process of improving the volume and quality of traffic to a web site
from search engines via "natural" ("organic" or "algorithmic") search
results
for targeted keywords. Usually, the earlier a site is presented in the
search results, or the higher it "ranks", the more searchers will visit
that site. SEO can also target different kinds of search, including
image search, local search, and industry-specific vertical search
engines.
Why you need to be optimised
It is a simple fact less and less people are using traditional means to find the information they require. Each year the percentage of on-line shopping, job hunting, and general thirst for resources and information, rises. If your website is not search engine optimised then you are losing valuable customers. Not being search optimised is the same as owning a shop front, only to not list your business address. Customers want to find your services, but alas cannot find you.
Search engine optimisation is necessary for any successful business website. WEBRAND, offer the most comprehensive optimisation services available in the market. With on-site search optimisation along with off site optimisation is part of the professional solution, WEBRAND offer to the business world.
More marketing options than our competitors
WEBRAND have a plethora of options to make your site out rank any competitor. We engage your market be it technology based or real world based. Our philosophy of networking and marketing not simple advertising sets our services years ahead of the Australian competition. No company can compare to a WEBRAND search optimisation and marketing campaign.
Your website is slick and professional nice graphics are integrated with a cool flash bar going on, your site is cooking!
So why is your traffic and sales not equating to the slick easy to use website that you spent so much time and money developing?
Just because your site looks good, does not mean the search engines like the look of it, furthermore is your content doing its job? Search engine optimisation is a detailed and complicated business, needing professional solutions. WEBRAND is just that solution.
PPC optimisation is a necessity!
If you are running PPC campaigns (pay per click) then optimisation is a must. Not only does optimisation lift the organic results it also targets the key phrases your potential customers are searching for. Statistics show businesses with organic results listed along side sponsored listings, or (pay per click) increase sales by up to 30% (Nielson)
When a person types a phrase into a search engine they are presented with a list of results both organic and sponsored, when your business is showing in all lists, the credibility of your business is lifted. It is a known fact that as people we like to see the business we are looking at spending money with advertising in more than one medium or arena.
Having your site optimised lowers your PPC spend and increases search exposure, also with more exposure brings people looking for education. When your site is listed for many terms, you can become an authority in your market, this further lifts the credibility of the business, resulting in more sales.
How are we better?
Many competitors offer no guarantee of increasing your traffic or ranking of key word phrases, this to us is a unprofessional approach. Would you visit the mechanic who was not prepared to guarantee their work? WEBRAND approach this in several ways. One after initial set up of the campaign, and base optimisation of the website we offer a pay for performance scheme. Once the
targeted keyword phrases are ranking where you want them, only then do
you need to pay the bill. We cannot be fairer than that. Our complete
professional approach and performance based solution, is to coin a
phrase 'our money where our mouth is'
SEO Packages
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Start up Package
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Enterprise Package
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Platnium Packages
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- 25 keywords or key phrases
- Keyword research
- Directory submission
- Search engine submission
- Quality inbound links
- meta tags development
- Title development
- Keyword relevancy and density report
- Reporting and Analytics
- XML sitemap
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- 50 keywords or key phrases
- Keyword research
- Directory submission
- Search engine submission
- Quality inbound links
- meta tags development
- Title development
- Keyword relevancy and density report
- Reporting and Analytics
- XML sitemap
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- 75 keywords or key phrases
- Keyword research
- Directory submission
- Search engine submission
- Quality inbound links
- meta tags development
- Title development
- Keyword relevancy and density report
- Reporting and Analytics
- XML sitemap
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The more targeted key words / key phrases you optimize the more
traffic you will generate!
Please remember, any business will benefit from increased traffic.
More traffic equals more sales.
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SEO campaigns are essential for any business with a website.
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Related reading
You should open your door today! National 1300 78 50 60
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