Off site search engine optimisation
 Offsite search engine optimisation refers to any optimisation that is performed not on the website in question hence the term off-site optimisation. Off-site optimisation is as important if not more important than on site optimisation.
If you have landed on this page we are talking search optimisation and in particular off site optimisation, you might want to return to our main page on search engine optimisation and start from there. You may also want to read the complemnting article to this one on site search engine optimisation
To blow allot of the misconceptions about search engine optimisation it is really technology marketing, allot of the industry has formed a shroud of mystique around the business of search and website optimisation and in most cases cannot tell anyone what they really do to search optimise your site. Website optimisation boils down to a few distinct categories that all work together to gain more traffic to your site and ultimately more sales, this is the goal in most cases anyway.
Off site optimisation is any optimisation that is not on your actual website these can be:
Links from other sites to your site and also deep linking to pages within your site. Links pay a incredible part to the overall process of website optimisation, because a link is basically a vote for your site it is deemed important to the search engines. below is an illustration of a good link anatomy.
<a href="http://www.webrand.com.au" title="Search Engine Optimisation">Website Optimisation</a>
You will notice that instead of using link text 'WEBRAND' we have used 'Website Optimisation' illustrated in red you will also see a link title being used 'Search Engine Optimisation' illustrated in green. Using both a keyword phrased title and linked text tells the search engine two things, the site is relevant to Website Optimisation but also Search Engine Optimisation. This can be used for two unrelated terms as well as related terms. Either way both terms should be relevant to your website. One technique to be avoided is using a constant linking text, using the same linking text can end up scoring you a Google 6 penalty.
You may hear allot of talk about Google Page Rank, Google page rank is a method used to rate your sites relevance to the given topic of the site, this does not really have much effect on your ranking though and will show more in how often your site is indexed. Although page rank does have some affect organic rank, it really only comes into play with long standing competitor sites. This will ultimately have more to do with how many links the competitor has to their site rather than their page rank.
Because we are talking traffic increase I will bring up the point of external articles these can be submitted to directory services and article services. Apart from someone reading them and finding the information useful then following the link to your site and hopefully using your goods or services, these can also help with search optimisation as again we have the power of the link.
Be aware though that poor quality article sites, SPAM sites can be a waste of time, many sites simply are not indexed by Google or are quickly dropped off the indexes due to their SPAM related articles, look for quality directories and read a few articles first to gauge the quality of the content.
Having an external blog is a brilliant piece of on line marketing power, apart from the fact you can build relevant links to your main site, they are loved by search engines. A blog is typically indexed far quicker and more often than a website, with a marketing blog you can turn a slow performing website into a top line seller, such is the power of blog marketing. We suggest hosting your blog on a separate IP address and server than your main website, we offer a full service blog marketing program.
Now you know more about off-site optimisation, I hope you found this information helpful we have included a few resources and the base to further you education.
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