• Crawling to success

    Enabling easy crawling of your website by the search engine bots or spiders requires good internal linking architecture, this also helps usability of the site overall and can direct users to find content of particular interest to them.

    It is imperative to have good site usability... Read More

  • Rank higher

    As search engine algorithms become more advanced and take on factors from resources such as del.icio.us, Google bookmark, Yahoo bookmark, Read More

  • SEO or PPC

    SEO makes more money then PPC

    PPC advertising accounts for 22% of all search traffic, SEO accounts for 72% of traffic with the final 5% being SEM services.

    Read More
Wednesday, January 7, 2009
Text Size
   

We Brand

We Brand is a tactical and strategic marketing agency. We identified a need for a single point of creative marketing for traditional tactical marketing and internet marketing.

We provide this synergy with two brands We Brand & We Seo, providing market exposure both on-line and off-line, to propel a brand into the mind of the consumer.

Our Services

What we do Printing
A complete printing solution for all your tactical media.
What we do Marketing
Traditional and Internet marketing, to propel your brand.
What we do Branding
Design and planing, we offer more than simple marketing.
What we do Consultation
Our consultation services make your development right the first time.
SEO or PPC PDF Print E-mail

SEO makes more money then PPC

PPC advertising accounts for 22% of all search traffic, SEO accounts for 72% of traffic with the final 5% being SEM services.

It may come as no surprise that business tends to spend the majority of it's online marketing spend on PPC advertising, we constantly bring the market place aware that organic listing out performs PPC.

We now have even more data to back this up, and we will conclude once again that spending large on PPC is ultimately a complete waste of marketing dollars.

PPC should be considered a secondary marketing medium, not a primary. We constantly remind the business community that natural sales techniques, and organic marketing mediums will always perform better, this is just psychology of the human mind and cannot be changed.

Let us now turn to more data to back up our reasoning.
Figures below relate to the USA market but still hold completely true for UK and AU

Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.
- Source: C-Net News, June 30, 2008

SEO spend: $1.3 billion (11%)
- Source: SEMPO data via Massimo Burgio, SMX Madrid 2008

Research from SEMPO's data reveals it is 11% for SEO and 87% for PPC, SEM techniques account for another 1.4% further under 1% for paid inclusion.

Keep reading the entire article by following the linked text, SEO should receive the greater percentage of marketing spend

 
< Prev
[ Back ]

Infusion

Relationships are the single most important business activity, forging long term affiliations leads companies from strength to unstoppable market leaders. Join our market leaders and attend an Infusion business networking event, held in Sydney & Melbourne coming soon to Brisbane. http://www.infusion.org.au

B2blog

B2blog is a new resource we launched a few weeks ago, every new client of We Brand is given the option of a free blog to help shout out their business. Visit B2blog.com.au

We Seo

We Seo is the dedicated Internet marketing arm of We Brand, learn new marketing tactics or just keep up to date on SEO news for the Australian market. Visit We Seo today and increase your market exposure.

We Seo UK - Market exposure for the UK market visit SEO UK